Published date: September 13, 2024 3:11 pm
Location: 5 Treloar Crescent Hobsonville, Auckland, Hobsonville, Auckland, New Zealand
Most growing businesses invest a huge sum of money in CRM implementation and integration to boost their marketing efforts. But does CRM software guarantee success? Reports state otherwise, with an average CRM failure rate of 50% in 2001 that continues to increase in 2024.
The success of a CRM system is measured in terms of the return on investment (ROI) it reaps. This ROI is reflected in a company’s sales, operational costs, time per sale, customer retention, and team efficiency.
The key to maximizing ROI on CRM investments is following a strategic approach to implementation, integration, and adoption. For advice and more information about your business, contact Innovate Now or call +64 210 778 930.